BUDx is Budweiser’s global collaboration platform pushing the boundaries of urban culture across music, art, fashion, and lifestyle.
Following my love for electronic music and outdoor festivals, I did an "exercise" for myself and decided to design a website for an imaginary festival sponsored by Budweiser in Tel Aviv.
Designing a ‘one pager’ website that goes along with the existing brand's design concepts. I wanted to create a "rave" and "underground" vibe by using geometrical shapes and images full of life and atmosphere. The goal is to construct a feeling that the user is a part of the event just by visiting the website.